SEP

With 35 years of experience in geospatial services, engineering, and technical solutions, the SEP Group faced the challenge of updating its outdated branding and website. The existing site lacked a strong sales focus and failed to offer modern e-commerce features, making it difficult for customers to navigate and engage with their advanced survey equipment offerings effectively.

The goal was to create a modern, cohesive brand identity for the SEP Group while maintaining the individuality of its three divisions. I aimed for a clean, technical, and minimalist design that would resonate with their target audience. The new website needed to improve sales potential through intuitive navigation and robust e-commerce features for better customer engagement.

The rebranding resulted in a unified identity centered around a dynamic colour-coded radial system. Each division maintained its unique identity, while contributing to the cohesive look of the group. The redesigned website was rebuilt from the ground up, improving user experience and incorporating advanced e-commerce features, leading to increased customer engagement, better sales performance, and a stronger online presence.