Zest

Zest, a growing event planning and management business, needed a rebrand to reflect their bold and energetic personality. They wanted a blueprint for the future to guide employees and ensure their brand remained consistent as they scaled. The challenge was to capture the dynamic nature of their business in a cohesive identity that could evolve with them.

The goal was to design an identity that matched the energy and vibrancy of Zest and the events they manage. I aimed to create a brand that felt impactful and memorable, with a set of tools and guidelines that would provide clarity and consistency for both their current operations and future growth.

The rebrand featured a lightning bolt incorporated into an impactful wordmark, symbolising the energy and drive of the team. A vibrant colour palette and dynamic brand assets were created, including social media and presentation templates. A comprehensive brand guideline outlined how Zest should be represented, providing a clear framework to maintain their bold, professional image as they grow.