1892

A luxury concierge service rooted in Liverpool’s culture and passion for football, needed a brand that combined elegance with a strong connection to the city.

Challenge

Concierge 1892, a new luxury service based in Liverpool, needed an identity that exuded elegance while connecting deeply with the city and match going Reds. The challenge was to create a visual identity and website that reflected both the identity of the city alongside its passion for football in Liverpool.

Goal

My goal was to design something iconic that combined Liverpool’s football heritage and the city’s essence in a refined way. I aimed to create a brand that felt exclusive, while subtly paying homage to the city's football legacy and rich cultural history, resulting in a visual identity that was both sophisticated and meaningful.

Results

I created a bespoke Liver Bird symbol to represent both the football club and the city. A Red flare video and imagery were incorporated into the design, adding sophistication and a distinctive aesthetic. Additionally, I developed a sleek website that showcased Concierge 1892’s services with the same elegance and attention to detail that defines their luxurious offerings.