Duvet Hog

Duvet Hog, a new business specialising in environmentally friendly duvets and pillows, needed a brand identity that would stand out in a crowded market. The challenge was to create a brand that didn’t follow the typical eco-friendly aesthetic, but still communicated its sustainability and uniqueness in a way that captured attention and appealed to a wide audience.

The goal was to create a disruptive brand identity that would capture attention and differentiate Duvet Hog from competitors. I focused on the brand’s three key selling points: cruelty-free, washable, and environmentally friendly. The use of fluorescent pink as the signature colour was key to making the brand bold and memorable.

From humble beginnings to now shipping worldwide, Duvet Hog has grown from strength to strength. I created a distinctive brand identity that defied conventional eco-brand design, alongside a full range of assets, including a website, brand guidelines, social media templates, packaging, and an asset library, ensuring a cohesive and strong brand presence across all platforms.