Through & Around

A project management company needed a rebrand to better reflect their identity and stand out online. They work closely with architects and construction firms to develop building projects from concept to completion. Their main focus is on arts and community projects, and their rebrand aimed to appeal to this specific target audience while showcasing their expertise and collaboration.

I aimed to create an identity that felt professional yet appealed to a creative audience, steering away from a corporate look. The client’s openness allowed me the freedom to explore unconventional concepts. My goal was to design a brand that reflected the company’s problem-solving approach and 'can-do' attitude, highlighting their unique, collaborative spirit.

The award-winning logo was centered around the company’s initials, incorporating a maze design as a metaphor for problem-solving. The website was crafted to highlight their projects, enhancing their online presence and showcasing their expertise. Together, these elements not only strengthened their brand identity but also effectively communicated their unique approach to clients and partners.